A personality-led brand video created to position Star Sniff as a quality-focused alternative to fast fashion. The concept uses an educational hook around polyester before transitioning into the brand’s 100% cotton construction, premium details, oversized fit, zodiac-inspired designs, and seasonal promotion. Dynamic shots, humor, and on-camera storytelling keep the product education engaging and social-first.

My Role: Concept Development, Scripting, Creative Direction, On-Camera Talent, Filming & Editing